Privacy policy
Privacy policy
Thank you for your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.
1. Responsible body
The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is
W. Blaser AG
Contact: Lukas Graf, Managing Director
Einschlagweg 29, Burgdorf (CH)
info(at)wblaserag.ch
2. Access data and hosting
You can visit our website without providing any personal information. However, every time you access our website, usage data is transmitted by your internet browser and stored in log files (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our offering. It is not possible to assign this data to a specific person.
3. Data collection and use for contract processing
We collect personal data if you voluntarily provide it to us as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Which data is collected can be seen from the respective input forms. We use the data you provide to fulfil the contract and process your enquiries. After completion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you below.
4. Data transfer
Your data will be passed on to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the goods. In order to process payments, we pass on your payment data to the credit institution commissioned with the payment.
5. Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
6. Analysis tools and advertising
The analysis and tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR: Google Analytics, Google Ads, Google Tag Manager, Hotjar, contact form. With the measures used, we want to ensure a needs-based design and the continuous optimisation of our website. On the other hand, we use the measures to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “Cookies”. These are text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.
You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google Ads
Our website uses Google Conversion Tracking. If you have reached our website via an advert placed by Google, Google Ads will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an advert placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page.
Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example, by changing your browser settings to generally deactivate the automatic setting of cookies or by setting your browser to block cookies from the domain “googleleadservices.com”.
Please note that you must not delete the opt-out cookies as long as you do not wish measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.
Google Maps
Our website uses Google Maps API to visually display geographic information. When using Google Maps, Google also collects, processes and uses data about the visitor’s use of the map functions. Further information about data processing by Google can be found in the Google data protection information: https://policies.google.com/privacy?hl =en.
By using Google Maps, information about your use of the website, including your IP address, may be transmitted to Google in the USA and stored there. Google may, if necessary, transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google.
The use of Google Maps is in the interest of an attractive presentation of our online offerings and to make it easy to find the places we indicate on the website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
You can prevent Google from collecting and processing your data by deactivating JavaScript in your browser. However, in this case you may not be able to fully use all functions of our website.
Google Tag Manager
Our website uses Google Tag Manager. This is a solution that allows marketers to manage website tags from one interface. The tool itself (which implements the tags) is a cookieless domain and does not collect any personal data. The Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.
The use of the Google Tag Manager is in the interest of convenient and easy management of tags on our website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
Further information on data protection with Google Tag Manager can be found in Google’s data protection declaration: https://policies.google.com/privacy? hl=de.
Hotjar
Our website uses Hotjar, a web analysis tool from Hotjar Ltd., Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, to analyze user behavior. Hotjar allows us to analyze the behavior of website visitors by recording mouse movements, clicks and scrolling behavior (but not your keystrokes in forms) and creating reports from them.
The data collected using Hotjar is stored pseudonymously and is not used to personally identify the visitor to this website. The data is not stored together with other personal data about you.
The use of Hotjar is in the interest of a needs-based design and continuous optimization of our website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
You can object to Hotjar’s data collection and storage at any time with future effect by clicking on the following link and following the instructions: https://www.hotjar.com/legal/compliance/opt-out a>.
Further information about data protection at Hotjar can be found in Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy.
Contact form
Our website offers a contact form that you can use to get in touch with us quickly and easily. If you use the contact form, the data you enter (such as name, email address, telephone number and message) will be transmitted to us and stored in order to process and answer your request.
The data entered into the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send an informal email to [your email address]. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible. We therefore recommend that you do not share confidential information with us via the contact form, but rather by other means (e.g. by telephone or post).
Further information on the processing of your data and your rights can be found in our data protection declaration.
7. Social Media
Our website uses social plugins or links from various social networks. With the help of these plugins you can, for example, share content or recommend products. By clicking on the corresponding button you will be redirected to the respective social network, where you can leave your data in accordance with the data protection guidelines there.
Our website uses functions from Facebook & Instagram. The provider is Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.
By visiting our pages with Facebook plug-ins, a direct connection is established between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to assign your visit to our pages to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at https://www.facebook.com/privacy/explanation.
If you do not want Facebook to be able to assign your visit to our pages to your Facebook user account, please log out of your Facebook user account.
Our website may contain functions from the social network Instagram. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.
By clicking on the Instagram button when visiting our website, a direct connection is established between your browser and the Instagram servers. Instagram thereby receives the information that you have visited our website with your IP address. If you are logged into your Instagram account and click the Instagram button, you can link content from our pages to your Instagram profile. This allows Instagram to assign your visit to our pages to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
The use of Instagram is in the interest of an attractive presentation of our online offerings and to make our services easy to find. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
Further information on how to handle user data can be found in Instagram’s privacy policy: https://help.instagram.com/519522125107875.
The same data subject rights, objection rights and data protection regulations apply to the use of Instagram as to the other social media platforms. You can exercise your rights in accordance with Instagram’s privacy statements and policies.
YouTube
Our website uses plugins from the YouTube site operated by Google. The website is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
Further information on how to handle user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl =en.
Our website uses functions of the social network LinkedIn. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
By visiting our pages with LinkedIn plug-ins, a connection is established to LinkedIn’s servers. LinkedIn is informed that you have visited our website with your IP address. If you click on LinkedIn’s “Recommend button” and are logged into your LinkedIn account, LinkedIn will be able to assign your visit to our website to you and your user account. We would like to point out that, as providers of the pages, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn.
The use of LinkedIn is in the interest of an attractive presentation of our online offerings and to make our services easy to find. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
Further information on how to handle user data can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy -policy.
The same data subject rights, objection rights and data protection regulations apply to the use of LinkedIn as to the other social media platforms. You can exercise your rights in accordance with LinkedIn’s privacy statements and policies.
8. Rights of those affected
You have the right:
- in accordance with Art. 15 GDPR, to request information about your personal data processed by us. In particular, you can obtain information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, deletion, restriction of processing or objection, the existence of a Right to complain, the origin of your data, if it was not collected by us, as well as the existence of automated decision-making including profiling and, if necessary, meaningful information about its details;
- in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or complete personal data stored by us;
- in accordance with Art. 17 GDPR, to request the deletion of your personal data stored by us, unless the processing is carried out to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required;
- in accordance with Art. 18 GDPR, to request the restriction of the processing of your personal data if you dispute the accuracy of the data, the processing is unlawful but you refuse its deletion and we no longer need the data but you use it to assert or exercise your rights or need to defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;
- in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible;
- in accordance with Art. 7 Para. 3 GDPR, you can revoke your consent to us at any time. This means that we are no longer allowed to continue the data processing that was based on this consent in the future
- to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work or at our company headquarters.
9. Right to object
If your personal data is processed on the basis of legitimate interests in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR, you have the right to object to the processing of your personal data in accordance with Article 21 of the GDPR, provided there are reasons for doing so. which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which we will implement without specifying a special situation.
If you would like to exercise your right of withdrawal or objection, simply send an email to info(at)wblaserag.ch.
10. Data security
When visiting our website, we use the common SSL procedure (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we will use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the bottom status bar of your browser.
11. Updating and changing this data protection declaration
This data protection declaration is currently valid and is valid as of April 1, 2024. Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this data protection declaration. The current data protection declaration can be viewed at any time on the website at www.wblaserag.ch/privacy- policy/ can be accessed and printed out by you.