About us
Our team
Janik Freiburghaus
Trainee production mechanic
Company
Since 1947, in Burgdorf, we have been producing mirror systems, tail lights and Swiss standard marker boards for commercial, agricultural and special vehicles as well as reclining chairs for medical practices, hospitals, retirement and nursing homes. We manufacture key components ourselves and work with long-standing suppliers. The final assembly is always carried out in our own factory. We stand for our quality. Blaser products are robust and durable.
Quality
The success story of W. Blaser AG comprises more than 70 years – our high-quality products are the reason for that.Our spirit of innovation has always resulted in new products tailored to customer needs. W. Blaser AG works in two completely different industries. Our product range BlaserVisio offers system solutions for commercial vehicles. Our product range BlaserChair includes chairs & furniture for care and medical treatment.
Swiss made by Blaser
We produce most of our products ourselves. For this reason, we can respond to customer needs promptly and efficiently. We have commit ourselves to production according to the “Swiss made” label. The crossbow is a symbol for confidence-building values such as quality, safety, reliability and down-to-earth attitude.
We care about our environment
Since the beginning of 2016, we have been using only environment-friendly and sustainably produced electricity: 80% of our energy comes from water and 20% from the sun. Being a Swiss high-quality manufacturer, we fulfill the undertaken commitments to protect the environment.
ISO 9001 / ISO 14001
On 13 June 2017, we received the official confirmation that we not only talk about quality, but also live it.
EcoVadis Sustainability Rating
W. Blaser AG has achieved one of the highest scores in the EcoVadis Sustainability Rating. With this result, W. Blaser AG is among the top 5 percent of the companies evaluated by EcoVadis in terms of the production of parts and accessories for motor vehicles and receives a gold medal for this.
History
Four generations at a glance
Walter Blaser senior
In 1967 Walter Blaser set up the company W. Blaser AG. Before that, Walter Blaser had already made a name for himself as a car body manufacturer. From 1930 onwards, truck bodies, tipper bodies, trailers and cabriolets were built in Burgdorf. In 1935, the Blaser Cabriolet won an award at the Geneva Motor Show. In 1950, the company started the production of mirror systems at Kreuzgraben 10, Burgdorf. After his stay in hospital, Walter Blaser developed a chair system for better sitting and lying comfort. His doctor liked this new type of the reclining chair and inspired him to upgrade it. The Blaser “patient fauteuils”, as they were initially called, were born.
Portrait of Walter Blaser (in German)
Urs Blaser
In 1957, Urs, son of Walter Blaser, began helping his father out on Saturdays. From 1960 onwards, he actively worked in the company. Urs Blaser knew how to standardize and refine his father’s versatile product range, meet the high-quality standards and market it successfully. In 1963, a new production hall was built in the southern part of Burgdorf. In 1967, W. Blaser AG was founded. Urs Blaser took over the management of the company.
Bendicht Strahm
In 1981, Bendicht Strahm, Urs Blaser’s son-in-law, joined the company and led it according to the proven principles until 2016. The numerous new developments were born thanks to Bendicht Strahm, e.g. the TOWISPICK mirror system, the BlaserClassico medical chair series with the recliner chairs BlaserCare, BlaserSana, BlaserMobil and BlaserLento. Under the guidance of Bendicht Strahm, several furnishing concepts were designed and developed: BlaserIsola for healthy sitting with models such as IsolaCura for hospitals, nursing homes and assisted living, IsolaMedica for doctors’ surgeries and IsolaCasa for home usage. Another milestone in the company’s history was the successful SQS certification in the healthcare sector according to ISO 13485 in 2004.
Lukas Graf
In 2017, Lukas Graf became the owner of the company and its Managing Director. He ensured the company’s continuity. Bendicht Strahm remains responsible for the BlaserVisio division until his retirement and provides assistance to Lukas Graf, being his deputy and advisor during the phase of taking over the management of W. Blaser AG.
In September 2021, Lukas Graf and team launched a new product – the universal device for mooring boats regardless of water level.